This challenge is an opportunity to explore the inspirational, adventurous, independent side of South American culture – and to be paid to have your photos featured in an international marketing campaign for luxury leather goods brand Pampeano.

Pampeano is an independent lifestyle brand that creates beautiful leather belts. They are soon to launch an accompanying range of stunning leather items, all inspired by South American heritage and craftsmanship. They are seeking images that evoke the tradition, simplicity and freedom of South American life. Scenes may be urban or rural, but should contain a strong sense of South American identity. Some aspects of the culture to consider might include:

• the people and their traditions
• the culture of food, drink, and hospitality
• the simplicity of rural life
• or the contrasting style of the city
• horses, grooms, riders, spectators, polo
• cattle, gauchos
• estancias, quintas, sierras – their owners and/or their workers
• street scenes, cafes, squares
• leather goods, leather working, hand tooling, craft
• antiquated cars, machinery, once-splendid buildings

Whatever the subject, images should inspire the viewer, suggesting an attractive, independent lifestyle. To complement their branding, pampeano are particularly interested in photos that use natural colours and light. Landscapes should include people, or clear references to South American culture and history. Famous landmarks should also be avoided (e.g. Machu Picchu, Christ the Redeemer). In addition to prizes for the winning images chosen by the expert judge and the crowd vote, any images used by pampeano in their marketing will earn their owners a beautiful hand-woven pampeano belt, embossed with your own initials, worth £90.

Please note: submitting a shot to the challenge is considered acceptance by the photographer that their image can be chosen for use by pampeano in their marketing. For those images they choose, pampeano will be granted a global, non-exclusive, in perpetuity, royalty-free license. Images featuring identifiable people can only be used for marketing if a model release has been signed by each of those identifiable people, and we’ll contact you to clarify this if your image is chosen. If an image does not have the required model releases it can still however be entered into the challenge for inclusion in the crowd and expert vote.