Moving Your Photography Business to Another CityJune 3, 2016
Packing up and moving your existing photography business to a new location can be daunting. Not only do you feel as though you have to re-establish yourself in an area where you possibly know little people, but it may also mean that you have to change the branding, target audience, or direction of your business in order to move forward.
Thankfully, it isn’t all hard work and many photographers like to see this opportunity as a fresh start for their career. Here are 5 things you can do to make moving your photography business to another city much easier on yourself.
As with any transition, it’s a great idea for you to first ask yourself some important questions in order to determine what you want the future of your business to hold. For example, were you happy with the way you were running your previous photography business? Does your brand need a revamp or perhaps you might like to switch genres and focus in on a particular niche? Is it about time that you raised your prices or even altered the way in which you carry out business? These are certainly just some things you might want to have a long and hard think about.
Evaluate your New Marketplace and Ideal Client:
In order to familiarize yourself with your new city and the role that your photography business will play within that community, it’s vital that you evaluate your marketplace. You’ll want to work out what the economy is like, what main categories residents might belong to, and what photography businesses have already been established there.
For example, are you relocating to an area known to house a large number of retirees whilst welcoming a large tourist trade each year? Retirees probably won’t require your fashion photography services, but they may be more interested in portraits or event photography. On the other hand, what is it about your new city that attracts tourists? If they flock there to get married, then concentrating on your services as a wedding photographer might just be the way to go!
Researching other photography companies in your new area will also allow you to see who you’ll be competing with for work. What areas of photography already seem to be covered? Are there ways in which you can truly stand out from the pack? What are these already established photography businesses doing that you believe you can do better? You’ll have to take all of these questions into consideration.
Establish your Business (Legally!):
If you find yourself under a new jurisdiction, then it’s time to re-incorporate in your new area. Speak to a lawyer and accountant about the things that matter most, including the best incorporation structure for your business, accounting systems, tax laws, and contracts. You may also want to seek information and advice about business insurance.
Meet and Greet:
Once you feel as though you’ve officially set up shop, you’ll want to try and spread the word about your business whilst meeting potential new clients along the way! Visit the places that your ideal client frequents and start introducing yourself. This is the fun part where you get involved, meet new people, and even offer free / discounted photo sessions or collaboration ideas to influential brands or individuals within your new area.
Create and Distribute New Marketing Material:
When you pick up and move your photography business to another city, you’ll also have to recreate your marketing material and start getting it out into the hands of potential clients! A good place to start is by updating or even re-branding your website and social media. You’ll also want to update your business cards, brochures, posters, or any other marketing collateral you’ve been using over the years to promote your business.
How much you update both your online and offline marketing materials will largely depend on whether or not you decided to change the focus of your business. While displaying your new location and contact details are most important, you’ll also want to reflect any changes to price structure, services, niche, aesthetic etc.
Distributing your updated marketing material will help you to get your name out there in your new city, plus it’ll greatly assist you with finding new clients and work. Depending on your services or niche, handing out your marketing materials to anyone and everyone may be a waste of your precious time. Again, you’ll want to find out where your ideal client hangs out and go there.
For example, Jamie and Brandon Swanson recently moved their photography business to a whole new area and decided they would concentrate on their wedding photography services there. One idea they came up with was to distribute their marketing materials to resorts in the area in case visitors were interested in or planning to have their wedding in the idyllic location. They also considered placing some Facebook ads that target engaged couples who “like” the pages of the various resorts and landmarks in the area.
What can you do to market your photography business to your ideal client in your new city? Brainstorm as many options as possible and don’t be afraid to think outside of the box. Then, highlight the methods you think will work the best and start from there!
As you can see, moving your photography business to a new city does require additional effort and work, however it shouldn’t be an extremely daunting or stressful task. By taking these previous elements into account, you too can have your newly located photography services up and running in no time. Best of luck!