Love In London is a photo and video competition set up to celebrate love, diversity and unity in the Capital. This city-wide campaign aims to promote positivity and happiness by uniting the city in a wave of love of by asking the public to submit their images celebrating love and displaying them on billboards across the capital.

First established in 2018, the competition was set up by CLiKD Dating App in order to promote love and positivity in a testing year for London which saw the Grenfell disaster and Terrorist attacks. The campaign inspired the capital seeing hundreds of entries and an outpouring of support and donations from individuals and companies across London. In the end the winning photo, Scott Hamilton’s “Snuggle”, received coverage in 17 countries, promoting the capital’s status as a champion of LGBT rights (see previous Love in London Winners).

Returning for 2020, Love in London is looking to build on the sentiment of the original campaign and is raising funds for leading UK relationships charity Relate supported by their media partner TimeOut, as well as many other London companies including Getty Images, Pretty Little London and Design My Night amongst others.

Not only raising spirits with the competition but also raising funds, a £3 contribution will go to Relate with each entry. Relate is the leading relationships charity and the largest provider of relationship support in England and Wales. Offering counselling, information, mediation and support to individuals, couples and families, they work face-to-face, online and on the phone with people of all backgrounds and sexualities at all stages of life.

The competition has six categories including: Love London, Love What You Do, Love Your Community, Love Your Partner, Love Your Friends and Love Your Animals. Photos will be judged by a panel of judges, and this year sees the addition of a new video category.

There are up to £5000 worth of prizes on offer including a Nikon Z6, with winning photos set to be displayed across London billboards. The competition closes on the 29th of March with applicants encouraged to enter via the Love In London website.