The Estée Lauder Pink Ribbon Photo Award was created in 2012 by the Estée Lauder Companies France, on the occasion of the 20th anniversary of the Pink Ribbon, in homage to Mrs. Evelyn H. Lauder and in order to support the actions of Le Cancer du Sein, Parlons-en!

A pioneer in its genre and on a national scale, this competition is open to all photographers, amateurs and professionals alike. Since its first edition, several hundred contributions have been received from every region in France, around a theme defined annually: Pink Positive (2012), #SoPink (solidarity and breast cancer – 2013), Pink Energy (2014), My Battle, My Force (2015), Loving Oneself (2016), What Unites Us (2017), All Involved (2018) and Heroes (2019).

The Estée Lauder Pink Ribbon Photo Award brings together a wide public in an artistic way within the context of the national campaign against breast cancer, a campaign in which the Estée Lauder Companies France is actively involved as a founding member—with Marie Claire magazine—of the Ruban Rose Association (formerly Le Cancer du Sein, Parlons-en !).

Now a key event within its field, over the years the competition has allowed life stories to be revealed. Although they are often anonymous, they are always unique and never ordinary. It has contributed to removing certain taboos with regard to what many women, and sometimes men, experience when confronted with the disease.