Up to £10,000 in prizes will be awarded to the author(s) of the best book on photography and the best book on moving image as selected by two panels of specialist judges. The awards will be made entirely at the discretion of the judges.

A shortlist of 3-6 titles will be selected by the judges in March 2010. The prize winners in each category will announced at an awards ceremony in April 2010.

Books entered for the And/or Awards must have been published for the first time between 1 January and 31 December 2009. English language translations first published within the qualifying period are eligible. Only books in the English language, published or distributed in the UK, may be entered.

The judges will be looking for works which make a significant contribution to scholarship, history, research, criticism, science or conservation in the fields of photography or moving image. Books should use photographs as more than a means of illustration.