Tips for Building Your Photography Facebook PageFebruary 13, 2018
With over 2.2 billion monthly active users (and counting), Facebook has quickly become the place to establish an online presence.
As a photographer – or anyone within the creative industry for that matter, it’s vital that you make the most of the platform to advertise your services, showcase your work, and build a loyal following of ideal clients.
The good news is we’ll be showing you exactly how in today’s article. These are our top tips for building your photography Facebook page. Enjoy!
Think of it as a Portfolio
Just because Facebook is at times synonymous with drunken selfies and pointless banter, it doesn’t mean your photography page should be. Your Facebook page represents your business and services, with the aim of establishing yourself as a professional within the photography industry. Therefore, you’ll want to treat it as more of a portfolio, choosing to only showcase your best work. This is because if a potential client is perusing your page, they’ll most likely have a quick look through your photos to gain a sense of your skills and work. Remember, they won’t stick around for long, so you want to wow them from the get-go with your most professional and eye-catching photos.
Inject Some Personality
While your Facebook page represents your business and photography services, that doesn’t mean you can’t inject some personality into it! People connect with humans, not robots, so don’t be afraid to offer them behind-the-scenes glimpses into your working life, and to engage with your followers. When someone leaves a comment on a photograph or one of your statuses, be sure to send a friendly reply back to them. Make your page a cheerful, positive, and inspiring place to be, and people will flock to it!
Have Cohesive Branding
You probably already know the importance of establishing a brand, and this is also important with your Facebook page. You should use your logo as your profile picture, so viewers can instantly recognize your business. Additionally, you should embrace your photography business’ color scheme throughout your page where possible.
Make the Most of Your Cover Photo
Your cover photo takes up the largest amount of space on your Facebook page, so you should utilize this area to advertise your photography services and showcase your unique style. Choose an image to upload here that is eye-catching, plus don’t be afraid to overlay it with text to advertise your latest deal or offering. For example, it might be 20% off all family photo sessions, a discount code that customers can use for the next 48 hours, or anything else that takes your fancy.
Have a Call to Action
When potential clients are looking at your Facebook page, they’ll want the process of booking your services to be as easy as possible. This is why it’s important to have a call to action button on your page, which could say something as simple as “book now”. You can easily do this by overlaying this text box on your cover photo, so when viewers click on it they then have access to the photo’s caption which links them directly to your website’s booking page. Facebook also offers plenty of apps that allow additional buttons or sections to be placed on your page, so scout around for the one that’s best for you.
Keep Your Contact Information Updated
Every Facebook page has an About section which also includes contact details. Ensure this area is filled-in accurately and completely, as it makes it easier for potential clients to get in touch with you in regards to your services. Remember, people are often time-poor, so if they can click on another photographer’s Facebook page and find their contact details straight away, you may have just missed out on a booking.
While many believe the new Facebook algorithm prevents content from being seen most of the time, there is a very simple way around this. You see, the more engagement your posts receive (likes, comments, and shares), the more followers’ news feeds they will show up in. The trick to making sure your posts are always being engaged with regularly is to post consistently – as in every day or two. This ensures your content is always relevant and fresh, plus you will become a reliable source of inspiration and intrigue in your fans’ day-to-day lives.
Sometimes it can be a little difficult to gain a huge following, so why not give people an extra incentive to like your page? Running contests for your followers is a great way to boost engagement, not to mention excitement surrounding your products or services. You simply make it a condition of entry that a person has liked your Facebook page and watch that fan count rise!
There you have it – our top tips for building your photography Facebook page. By implementing this simple, but effective advice, you’ll soon see a boost in your Facebook page’s audience and engagement rates. Hooray!
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