Wildlife Photography Website TipsMay 7, 2016
As with all photography websites, you really want to present your work in the most professional light, whilst attracting potential clients and collaborations. Wildlife photographers will especially want to highlight the stunning imagery they capture of nature, but exactly how does one stand out from the sea of other wildlife photographers?
We’ve got 5 tips below to help your wildlife photography website take the world by storm.
The last thing you want your wildlife photography website to do is confuse viewers with too many choices. Studies have found that 83% of visitors leave a website because it takes too many clicks to get to the information or page that they want. Just imagine all of that much-needed traffic (and potential clients) going down the drain!
With your photography website, you certainly don’t need annoying pop-ups, flashing banners, difficult-to-read texts, or clashing colors – Just keep it simple. Alex Vita from ForegroundWeb explains: “You have to learn how to thoughtfully limit your visitor’s choices and try to guide them through the site, to simplify your navigation & graphics, and to only emphasize the essential elements on the page.”
Take inspiration from wildlife photographer Michael Poliza’s website (above), especially his minimalist layout which captures the viewer’s attention from the get-go and gives them the ideal amount of navigation choices.
Make it clear what you do
From the very moment that a visitor arrives on your homepage, you want them to know that you specialize in wildlife photography. This might be as simple as including a by-line in a prominent position on your website, or perhaps you can feature one of your most eye-catching and impressive wildlife photographs at the very top of the page. Remember, you want to draw the viewer in and make them interested in your work straight away.
Focus on your contact information
Another element of your wildlife photography website is that you want to make it as easy as possible for potential clients / collaborators to be able to get in contact with you. To do this, you’ll need a Contact page placed in a prominent menu on your website. You should also list your contact details, such as email address, phone number, and even location, in the footer of your site.
Another tip would be to try and keep your Contact form as simple and easy-to-use as possible. You don’t want viewers getting frustrated and clicking away before they have the chance to get in touch.
Have a blog as part of your website
This one may require a little extra time from you each week, but if you can set aside a few hours to keep your viewers updated with your latest work or achievements, it will really pay off in the long run.
Firstly, a blog is another great way to showcase your latest wildlife photographs and to share your latest adventure with readers. Secondly, it gives viewers another reason to visit your site regularly, as they will begin to enjoy these glimpses into your latest projects. Thirdly, having a blog on a website really boosts your SEO (Search Engine Optimization), giving your website a higher ranking in Google’s search results.
Create an amazing About page
Did you know that the About page, or bio, is the second most visited page on a website? Any successful photographer (regardless of style or genre) will understand the importance of having a clear and concise bio which also features a professional-looking self-portrait.
If you really want to stand out from among the pack of other wildlife photographers, why not go the extra distance and feature a short video of yourself on your About page? Shoot some footage of you doing what you do best – getting amongst nature and capturing stunning images of the world around us.
Photography website developer Alex Vita emphasizes: “Using natural language and showing glimpses into your life are great ways to add personality to your website.”
By following these 5 website tips, you too can ensure that your wildlife photography continues to capture the attention and hearts of viewers worldwide!