Tips For Marketing Your Photography BusinessJanuary 29, 2016
If your talent is for photography, you may well be itching to turn your passion into a business and make a real living for it. But it’s easier said than done. After all, being great at photography does not guarantee you any skills in marketing – and you need people to know about your business if you want them to hire you. Marketing is all-important for getting your brand known and bringing in those new clients. Here are four major tips which will help you to get your photography business seen.
Social media is one of the largest targets for marketing right now, and the best part is that it’s free. Of course, you can spend a bit of money if you want your marketing to be seen by more people, too. Make sure that you have a Facebook page, a Twitter account, and an Instagram page at the very least, and update them regularly. If you are able to handle it, Pinterest and Tumblr are good marketing tools for photographers as well due to their visual nature.
The best policy is to find a regular posting schedule that works for you and stick to it. Once a day works well for Facebook and Instagram; between three and five updates are better for Twitter and Tumblr; and Pinterest can take as much as you like. Keep abreast of the latest research on how to optimise your reach, as algorithms are changing all of the time – as are the ways people use social media.
If you are struggling to keep up, try using an automation software like Buffer. This will increase your productivity, allowing you to post and schedule your updates across multiple social media sites at once. The best part is, there is no penalty from any social media site for using such a process, so your updates will still get the same reach.
Lastly, when trying social media, always be aware of ideas like hashtags, how to get your post shared more, and getting people to engage with your posts.
While social media may dominate your strategy, there is still room for some good old-fashioned networking as well. You can go door-to-door in your area to talk to local businesses that you could collaborate with, or even put leaflets through the doors of residences to target your potential clients.
You can also attend networking events and industry events. For example, if you are trying to break in to fashion photography, you need to start going to all of the shows you can get to. Even if you can’t get tickets, stand outside and do street-style photography. You never know who you might meet.
Keep business cards on you at all times – this way you can give your details out even if you happen to get talking to someone while waiting in a line or at the dentist. Anyone could be a potential client, you just have to make that contact!
Make First Contact
While we’re on the subject, making contact rather than waiting for it to come to you is an important factor. Don’t sit around wishing your phone would ring – get some numbers and cold call people.
Try not to be annoying or call back too many times as this may end up working against you. But don’t be afraid to make contact if you really want to work with someone and believe that you could help them out. You can also cold email, and if you really want to make an impression, try going back to basics. Well-designed and interesting postcards or greeting cards sent in the post could really grab the attention of a photo editor or marketer. After all, who gets anything interesting in the post anymore?
Show Your Work
Don’t be afraid to show off your work, too. Writer and artist Austin Kleon is a big proponent of this idea: you can’t just make work, keep it to yourself, and expect good things to come of it. You have to show what you are up to.
This means keeping a regularly updated portfolio website, and perhaps even posting blog features about the photoshoots that you do. You can use social media to repost and share examples of your images being used. This proves you’re a working artist, and your personal projects as well as your commercial work could lead to more work further down the line.