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Leica Akademie Australia 50/50 Photo Competition
Leica Akademie Australia is pleased to announce the inaugural 50/50 Photo Competition which aims to reinvigorate interest in that most humble of lenses, the ‘standard’ 50mm lens.
The very first Leica prototype, the ur-Leica of 1914, featured a 50mm lens, and for the past 100 years, there has always been a 50mm lens in the Leica lens range – currently there are four to choose from, ranging from the modest f2 Summicron to the exotic and legendary f0.95 Noctilux.
Since 1914 many of the world’s best known photographers have made extraordinary use of this simple lens. Henri Cartier-Bresson is one of the best examples of a photographer committing to this particular lens because he saw it as a perfect balance of depth of field and angle of view. He thought other lenses added too much ‘effect’ to the shot. “I don’t like effects. There is something aggressive, and I don’t like that. Because when you shout, it is usually because you are short of arguments.”
With that neutrality in mind, Leica Akademie Australia would like to invite all photographers to submit images taken with this one lens used to its best effect. There is no subject stipulation, no limits on your imagination, we would just like to see images photographed from the same perspective as that of the human eye. Simple and straightforward at first glance, but a serious photographic challenge nevertheless.
Images must be made with a 50mm focal length lens or equivalent – all cameras and formats are equally welcome.
The prize for the best image will be the newly released Leica D-Lux (109) camera and, as suggested by the competition title, there are 50 prizes in all.
The main prize and the four runner up prizes will be decided by a panel of Leica Akademie Australia Instructors whilst the remaining 45 prizes will be awarded based on public popularity through an online voting system. Popular images will also be progressively featured on the Akademie Website throughout the competition.
The closing date for this free competition is Jan 31st 2015 so there is plenty of time to shoot new images or to look through your existing favourites.
Contest Prize & TERMS
4x 2nd Prizes: Leica brushed aluminium SD Card Holder with 8GB SD card, M-Monochrom shaped USB stick and Leica 100 Year T-Shirt. Value approx. $200.
45 runner up prizes: Leica brushed aluminium SD Card Holder with 8GB SD card. Value approx. $50 ELIGIBILITY: Australia / 18+ Not eligible to enter? - Find contest where you are.
COPYRIGHT: The Leica Akademie 50/50 Photo Competition recognises that you retain full ownership of the copyright in each Entry USAGE RIGHTS: All entrants understand that any image submitted to the competition may be used by Leica Akademie 50/50 Photo Competition, and its Event Partners, for marketing and promotional purposes of the event only. You hereby grant Leica Akademie 50/50 Photo Competition a non-exclusive, irrevocable license in each Entry throughout the world in perpetuity in all media for any use directly or indirectly connected with the Competition, including, but not limited too:
a. judging the Competition
b. displaying the winning entries and runners up at public exhibitions promoting Leica Akademie 50/50 Photo Competition and organised by Leica Akademie 50/50 Photo Competition
c. inclusion within the Website, an Awards book, magazine or similar publication
d. inclusion within any materials promoting of the Competition and / or any exhibition organised by Leica Akademie 50/50 Photo Competition or its Event Partners, in the promotion of Leica Akademie 50/50 Photo Competition
e. inclusion on Competition- and exhibition-related products to be sold by The Leica Akademie 50/50 Photo Competition or any third party following the individual agreement by the author
f. sub-licensing the Entries to the press for reproduction in connection with the Competition and any exhibition
g. allowing viewers of the Website to view images on a computer screen, PDA or mobile telephone and store such pages in electronic form on disk or on a PDA or mobile telephone (but not on any server or other storage device connected to a network) for their personal, non-commercial use only.
h. being chosen and entered into promotional competitions by The Leica Akademie 50/50 Photo Competition or its Event Partners for marketing and promotional purposes.
Any photograph used by Leica Akademie 50/50 Photo Competition shall carry a credit line. Any failure to provide such credit line shall not be deemed to be a breach, as long as Leica Akademie 50/50 Photo Competition uses its reasonable endeavours to rectify such failure within a reasonable period from the date of notice of such failure
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